Sample Monday Brief

This is what a real Monday Brief looks like.

Placeholder data — but this is the whole rhythm.

ReputationExample: Plumbing
New

You picked up 4 new 5-star reviews last week

What happened last week

Four of your customers left glowing Google reviews between Tuesday and Friday — two mentioned Danny by name.

Why it matters

Fresh 5-star reviews are the single biggest reason a new neighbor picks you over the shop down the street. Google shows the most recent ones first.

Recommendation

Send a short thank-you text to each customer who left one. It usually earns you a repeat call within 90 days.

Business impact

Businesses in your area who reply to reviews within 48 hours see roughly 12% more calls the following month.

Nothing to do here — this one's a win.
Local SearchExample: HVAC
New

Your Google profile is missing summer hours

What happened last week

Homeowners searching “AC repair near me” this week were shown your winter hours. Summer is 6 weeks out and searches are already climbing 22% locally.

Why it matters

When your hours look off, folks scroll to the next company — even if you're open. It's the #1 reason a lead never even calls.

Recommendation

Add your summer hours (7am–7pm Mon–Sat) to Google. Takes about two minutes. We can do it for you if you'd rather focus on jobs.

Business impact

Shops that update seasonal hours before demand spikes book on average 3–5 extra service calls in the first two weeks.

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WebsiteExample: Roofing
New

Your website is loading faster than 92% of local roofers

What happened last week

We checked your homepage speed on Wednesday morning — it loaded in 1.4 seconds on mobile. That's excellent.

Why it matters

Fast pages keep folks from bouncing. On mobile, every extra second costs you about 7% of your visitors.

Recommendation

Nothing to do. You're set. Enjoy the coffee.

Business impact

You're already ahead of the pack here — this is one less thing to worry about.

Nothing to do here — this one's a win.
DirectoriesExample: Landscaping
New

Two directories have your old phone number

What happened last week

Yelp and Bing Places still list your 2023 phone number. Everywhere else is up to date.

Why it matters

When a customer calls a wrong number, most don't try a second time. They call whoever ranks below you.

Recommendation

We noticed this on your behalf. Approve the fix and we'll update both listings within 24 hours.

Business impact

Cleaning up incorrect listings recovers on average 2–4 missed calls per month for a shop your size.

Actions are disabled in this sample view.